British software development company EveryMatrix has announced the relaunch of Izi Group-managed online casino and sports betting brand, Izibet, with the operators’ redesign earlier this summer including the provider’s turnkey solution.
The strategic move, which enhances the long-standing business relationship between the two firms, further expands the group’s digital presence, izibet.com, with EveryMatrix supplying the operator with a comprehensive turnkey solution to include sportsbook, casino, and gaming management platforms.
This will see the new website offer a complete line-up of betting verticals, including horse racing, sports betting, and esports and virtual games, such as Counterstrike, Dota 2, StarCraft and FIFA, along with iGaming to enhance the experience.
Commenting on the launch, Stian Hornsletten, Chief Commercial Officer for EveryMatrix, said…
“We have a long-standing business relationship with IZI Group, and we’re happy to see the new online brand going live via our turnkey solution. They have a great reputation in Malta and the new betting and casino website will become a hit. Besides supplying them with our technology, we are keen on helping the new brand grow and achieve outstanding performance through a close collaboration.”
The new online brand is managed by Izi Group plc, formerly the Pinnacle Gaming Group Limited, which was established in 2004 and has operated Malta-based brick and mortar, Dragonara Casino, since 2010. The St. Julian’s-headquartered firm also manages a sizeable network of Izibet-branded sports betting shops in Malta and has now strengthened its online presence, offering its customers the opportunity to play from anywhere on the website.
Izibet.com Chief Operating Officer Robert Galea explained that in “taking the leap to push Malta’s leading sports betting brand online, we are very confident in the expertise and technology which EveryMatrix provides as our turnkey solution partner.”
The COO went on to say that the company’s “strong relationship” with EveryMatrix, which dates back to 2013, “is key” in helping them to deliver the “ultimate sports betting experience” coupled with their audience’s favorite casino games, virtual sports betting, and esports betting.
“Together with EveryMatrix we look forward to strengthen our position as market leaders whilst offering an exceptional online and mobile experience to our customers.”
Matrix iGaming tie-up:
The latest deal follows the Malta-based software development company’s adding American gaming company, Matrix iGaming LLC, to its RGS Matrix solution, making the Illinois developer the first U.S.-facing gaming provider to join the firm’s network, and courtesy of the new partnership, expand into the online vertical.
Launched in December 2019, RGS Matrix is EveryMatrix‘s sixth iGaming standalone solution and was designed to handle the traffic expected by tier-1 operators. The platform is also used by the Group’s own gaming development studio, Spearhead Studios, which currently boasts more than 50 titles in its video slots portfolio.
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