After recently launching its latest Hold & Win offering, British online and mobile casino software provider iSoftBet has inked a partnership agreement with Bet Seven Online Ltd. brand, SuperSeven.

Under the agreement, the newly established online casino will integrate iSoftBet’s diverse offering of proprietary content including high-quality Hold & Win and Megaways (under license from BTG) gaming mechanics, adding popular titles such as Sea of Riches, Aztec Gold Extra Gold Megaways, sequel to the 2019 hit, and from the Twisted Tale series, Queen of Wonderland Megaways.

Premier offering:

Commenting on the new partnership, Head of Business for SuperSeven, Emilie Zamponi said…

“At SuperSeven, we look to provide our players with a modern, trustworthy product offering, and partnering with suppliers of iSoftBet’s stature is key to this process.

“Featuring unique content for players of all tastes, we are excited to see how the supplier’s impressive portfolio resonates with our players.”

Engagement solutions:

Launched earlier this year by privately-owned company Bet Seven Online Ltd with the goal of shaking up the iGaming market with its SuperPots gamification. The innovative product is designed to heighten gameplay and boost potential big-win excitement, according to iSoftBet. Combined with the UK provider’s player engagement solutions, headlined by its iNgame advanced marketing tools, the new collaboration will see players leverage market-leading gamification solutions.

Head of Business Development for iSoftBet, Lars Kollind also commented on the deal, stating…

“We are delighted to take our proprietary offering live with SuperSeven. They are aligned with our values of delivering amazing, fun experiences in a professional way and we look forward to working with them.”

New slots:

As mentioned, the deal closely follows the May 5th launch of iSoftBet’s latest Hold & Win adventure, Pearl Legend, presented on a  3×5 grid and packed with features, such as wilds, extra spins and multipliers. The new hit adds to the provider’s fast-growing Hold & Win offering, which currently contains the popular titles, Gold Digger, launched in June last year, and Mighty Stallion.

Meanwhile, in the last 12 months, the London-headquartered supplier has sealed a string of new partnerships including the most recent with global gaming powerhouse William Hill, which took its first iSoftBet game, Moriarty Megaways, live for an exclusive two-week period across the UK before the Sherlock Holmes-inspired slot’s general release on May 18th.

White paper:

In other recent business, iSoftBet released a white paper (pdf) outlining the steps Chief Technology Officer Neal Garman and the company believes the iGaming industry needs to take to deliver “future proofed” entertainment experiences. Garman authored the 7-page free-to-download study entitled “Seven Years In The Making.” 

The study highlights the following areas:

  • The internet of behaviour (IOB)
  • Digital twins Hyperautomation

Currently active in 19 key regulated markets around the world, the UK online and mobile casino software provider supplies some of the industry’s biggest iGaming operators, including Betsson and LeoVegas, with a gigantic variety of premium titles and the fastest route to market, while also prioritizing partnership with top regional brands, such as Rootz across Europe and Groupe Partouche in Switzerland.




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